Apparently, no place is safe from ads in 2026, not even the dashboard of your own car.
BMW is currently using the control screens of some of its vehicles to promote the new movie Spider-Man: Brand New Day. The German automaker calls it a “Special surprise“For drivers destined to celebrate their broader partnership with the brand with the film.
Since 27 July, drivers of supported BMW vehicles have been greeted by a special banner on the control of the vehicle.